Recently Ad Age described the ESSENCE Festival as the Super Bowl of marketing to Black Women. LIQUID SOUL partnered with ESSENCE again this year for the 20th Anniversary of the ESSENCE Festival ™ in New Orleans (July 3-6), which garnered a record-breaking 550,000 attendees, to manage their Entertainment All Access [EAA] program within the Ernest N. Morial Convention Center. In its second year, the EAA program was designed to provide film and television brands the opportunity to engage with festival attendees and media outlets in four (4) main areas: Center Stage, the Screening Room, Radio Row and the Fan Zone.
Over the past 13 years, Nick and I have dedicated every day of our lives to the development and evolution of LIQUID SOUL MEDIA to LIQUID SOUL, an award-winning Lifestyle Marketing Agency. In 2001 LIQUID SOUL was my brainchild, and I somehow convinced Nick to be a part of it. I had a vision of an online radio station specializing in delivering quality urban music not heard on traditional terrestrial radio. Although services such as Pandora, Spotify, and Beats Music are popular today, in 2001 this was a very innovative concept because these services simply did not exist.
Amy Wright has been appointed our new VP, Client Services & Strategy, responsible for brand strategy and client services. Wright joins LIQUID SOUL as a seasoned brand marketing and advertising thought leader having managed national advertising and marketing campaigns for such notable clients as The Coca-Cola Company, The U.S. Army, KFC, Amtrak, The Home Depot, Hennessy, Diageo, Seagram’s, General Mills, HBO, Bank of America, America Family Insurance, Regions Bank, United Healthcare, Barefoot Wine, Gallo and Church’s Chicken among others. Additionally, she will utilize her extensive experience in the multicultural advertising industry to help transform LIQUID SOUL from an entertainment driven marketing agency to a cultural agency that develops 360° Integrated marketing campaigns on behalf of all consumer brands across all industry segments.
At LIQUID SOUL, we understand there are times when you don’t need an agency you just need good advice. We are pleased to announce that Tirrell D. Whittley and Nick F. Nelson are offering consulting services to brands, individuals and organizations in the following areas: