About Us

We are 100% dedicated to
quality customer service, superior performance, metrics and results.

ABOUT US

LIQUID SOUL is a culturally driven, full-service marketing agency that helps brands connect organically with consumers through marketing programs, branded content, community outreach, live experiences, influencer engagement, digital and social media. Strategic insights, brand objectives, inspired creative, and flawless execution is what allows LIQUID SOUL to deliver best-in-class campaigns. Established in 2001, LIQUID SOUL dominates a unique niche category of services in which sports, entertainment, politics (LIQUID SOUL POLITICO), tech, retail, finance and consumer brands have come to leverage time and time again. We are 100% dedicated to quality customer service, superior performance, metrics and results.

 

Diverse Talent Is The Key To Our Success

At LIQUID SOUL, diversity, equity, and inclusion is the foundation of who we are.  We believe that by incorporating a variety of voices and experiences we provide better outcomes for our clients.   As a Black owned and operated firm, we are the premiere cultural agency that enables clients to authentically engage with the BIPOC community that are too often left out of traditional media and advertising messages.  Our principles set the tone for client engagement and allow our clients to convincingly drive high-impact results.  

At our firm, based in Atlanta, GA women comprise 30% of company leadership and 54% of all team members.  These talented change makers represent diverse communities across the African and Afro-Lateen diasporas.  

Our partnership with Clients is an extension of our internal practices. We are committed to ensuring a seat at the table for everyone and that every voice is given equal measure. 

 

 

HEADQUARTERS:

ATLANTA, GA

OFFICES:

WASHINGTON, DC

DALLAS, TX 

STAFFING: LOS ANGELES, CA 

Certification: GMSDC

100% Minority Owned & Operated

OUR TEAM

LIQUID SOUL’s diverse staff includes marketing industry professionals, seasoned experts, and progressive millennials with a passion for building results-driven brand strategies. As creative and progressive thinkers, we bring a “cool factor”, backed by research and cultural insights, that resonates with our clients and makes a lasting, positive, impact.

EXECUTIVE TEAM

CEO & Founder

TIRRELL D. WHITTLEY

Managing Partner

PAXTON BAKER

Managing Partner

OSCAR JOYNER

Chief Communications Officer

MARTINE CHARLES

President

HAMILTON BROWN

Chief Strategy Officer

HOWARD APPELBAUM

OUR TEAM

Creative Director

CHRISTOPHER HAYES

Account Administrator

BRITNEY ACUFF

Executive Assistant/ Creative Executive

SIA SPENCE

Account Administrator

WANDA EDMONDS

Director of Advertising & Media

MONALISA JOHNSON

Sr. Director, Integrated Marketing

Christina Strickland

Creative Director

Reginald Parks

Executive Assistant to President

Victoria Kayo

Project Coordinator

Darian Barnes

PR Director

Andrea Hamilton

Senior Events Director

Sharland Hendrix

Media Strategist Executive

Neil Foote

Office Manager/TV & Film Development Assistant

Chris Womack

Group Account Director

Catherine Tyler

Accounting Asst/ AP Coordinator

Kenyatta Gooden

Interested to work and cooperate with us? Contact us!