We are 100% dedicated to
quality customer service, superior performance, metrics and results.
ABOUT US
LIQUID SOUL is a culturally driven, full-service marketing agency that helps brands connect organically with consumers through marketing programs, branded content, community outreach, live experiences, influencer engagement, digital and social media. Strategic insights, brand objectives, inspired creative, and flawless execution is what allows LIQUID SOUL to deliver best-in-class campaigns. Established in 2001, LIQUID SOUL dominates a unique niche category of services in which sports, entertainment, politics (LIQUID SOUL POLITICO), tech, retail, finance and consumer brands have come to leverage time and time again. We are 100% dedicated to quality customer service, superior performance, metrics and results.
Diverse Talent Is The Key To Our Success
At LIQUID SOUL, diversity, equity, and inclusion is the foundation of who we are. We believe that by incorporating a variety of voices and experiences we provide better outcomes for our clients. As a Black owned and operated firm, we are the premiere cultural agency that enables clients to authentically engage with the BIPOC community that are too often left out of traditional media and advertising messages. Our principles set the tone for client engagement and allow our clients to convincingly drive high-impact results.
At our firm, based in Atlanta, GA women comprise 30% of company leadership and 54% of all team members. These talented change makers represent diverse communities across the African and Afro-Lateen diasporas.
Our partnership with Clients is an extension of our internal practices. We are committed to ensuring a seat at the table for everyone and that every voice is given equal measure.
HEADQUARTERS:
ATLANTA, GA
OFFICES:
WASHINGTON, DC
DALLAS, TX
STAFFING: LOS ANGELES, CA
Certification: GMSDC
100% Minority Owned & Operated
OUR TEAM
LIQUID SOUL’s diverse staff includes marketing industry professionals, seasoned experts, and progressive millennials with a passion for building results-driven brand strategies. As creative and progressive thinkers, we bring a “cool factor”, backed by research and cultural insights, that resonates with our clients and makes a lasting, positive, impact.
EXECUTIVE TEAM
CEO & Founder
TIRRELL D. WHITTLEY
Managing Partner
PAXTON BAKER
Managing Partner
OSCAR JOYNER
Chief Communications Officer
MARTINE CHARLES
President
HAMILTON BROWN
Chief Strategy Officer
HOWARD APPELBAUM
OUR TEAM
Creative Director
CHRISTOPHER HAYES
Account Administrator
BRITNEY ACUFF
Executive Assistant/ Creative Executive
SIA SPENCE
Account Administrator
WANDA EDMONDS
Director of Advertising & Media
MONALISA JOHNSON
Sr. Director, Integrated Marketing
Christina Strickland
Creative Director
Reginald Parks
Executive Assistant to President
Victoria Kayo
Project Coordinator
Darian Barnes
PR Director
Andrea Hamilton
Senior Events Director
Sharland Hendrix
Media Strategist Executive
Neil Foote
Office Manager/TV & Film Development Assistant
Chris Womack
Group Account Director
Catherine Tyler
Accounting Asst/ AP Coordinator