I have been with LIQUID SOUL for five out of the six years we have had a presence at the ESSENCE Festival®. This year was our best yet! It was an honor to lead the LIQUID SOUL team and work alongside our amazing partners at ESSENCE to manage the Entertainment All Access [EAA] areas at…
This year LIQUID SOUL celebrated 10 years in lifestyle sports and entertainment marketing. During this timeframe, there has been no greater impact on our business than social media. It’s hard to imagine, but 10 years ago there was no Twitter, Facebook, Instagram and a Snapchat may have been considered another way to describe a…
It’s hard out here for a Geek. @dopethemovie #InTheatersJune19 #DopeMovie
Recently LIQUID SOUL partnered with the AMA Atlanta, Multicultural SIG and sponsored its signature event series titled “CULTURALISM”. This installment of “CULTURALISM” focused on millennial marketing and included a dynamic panel of experts
LIQUID SOUL has been named the Agency of Record for the 2014 Atlanta Football Classic (AFC) between the North Carolina A&T State University Aggies and the South Carolina State University Bulldogs at the Georgia Dome on Saturday, October 4, 2014. Presented by 100 Black Men of Atlanta, the AFC is the largest fundraiser for its mentoring, academic and scholarship program, Project Success. LIQUID SOUL will manage and oversee all marketing, communications and media for the annual event that boasts previous attendance of 40,000.
As part of our transition from LIQUID SOUL MEDIA to LIQUID SOUL, we have refreshed our online presence. Please visit www.goliquidsoul.com to experience the new LIQUID SOUL. We are very excited about this update as it more accurately reflects who we are as an agency.
Recently Ad Age described the ESSENCE Festival as the Super Bowl of marketing to Black Women. LIQUID SOUL partnered with ESSENCE again this year for the 20th Anniversary of the ESSENCE Festival ™ in New Orleans (July 3-6), which garnered a record-breaking 550,000 attendees, to manage their Entertainment All Access [EAA] program within the Ernest N. Morial Convention Center. In its second year, the EAA program was designed to provide film and television brands the opportunity to engage with festival attendees and media outlets in four (4) main areas: Center Stage, the Screening Room, Radio Row and the Fan Zone.
Over the past 13 years, Nick and I have dedicated every day of our lives to the development and evolution of LIQUID SOUL MEDIA to LIQUID SOUL, an award-winning Lifestyle Marketing Agency. In 2001 LIQUID SOUL was my brainchild, and I somehow convinced Nick to be a part of it. I had a vision of an online radio station specializing in delivering quality urban music not heard on traditional terrestrial radio. Although services such as Pandora, Spotify, and Beats Music are popular today, in 2001 this was a very innovative concept because these services simply did not exist.