Over the past 13 years, Nick and I have dedicated every day of our lives to the development and evolution of LIQUID SOUL MEDIA to LIQUID SOUL, an award-winning Lifestyle Marketing Agency. In 2001 LIQUID SOUL was my brainchild, and I somehow convinced Nick to be a part of it. I had a vision of an online radio station specializing in delivering quality urban music not heard on traditional terrestrial radio. Although services such as Pandora, Spotify, and Beats Music are popular today, in 2001 this was a very innovative concept because these services simply did not exist.
I remember vividly when we first launched LIQUID SOUL RADIO. Nick was the Programming Director responsible for the music, and I spent weeks developing the website. In the summer of 2001 when we obtained our first listener the feeling that we both had was amazing. It proved to us that we could put a product out there in the atmosphere that was attractive, even if only to just one person. Fast forward a year later, we had millions of listeners from across the globe. We transitioned LIQUID SOUL RADIO into a live event series, a program on XM Satellite Radio, and upgraded our online radio presence to include 25 channels of music from R&B to Hip-Hop, all mind you, while working our full-time corporate jobs.
In 2003, the dynamics of online radio changed and suddenly royalty payments and other issues impacted our ability to stream music without having to undergo hefty expenses. Overnight our business model changed. We transitioned from LIQUID SOUL RADIO to LIQUID SOUL MEDIA (LSM). LSM was originally a website development company. We partnered with developers and sold websites that made a statement. Because Nick and I both worked in technology, we had an understanding of IT and knew that websites and the Internet where the future. We became known for our “flashy” website designs that for some reason, attracted a predominantly faith-based consumer base.
In 2005, we were approached by fraternity brothers Rob Hardy and Will Packer of formerly “Rainforest Productions” to create the online, grassroots and creative campaign for their new film titled “The Gospel.” Our efforts helped the film over-deliver at the box office. This experience introduced us to entertainment marketing and overnight; LIQUID SOUL MEDIA transitioned into a marketing company. We leveraged our success with “The Gospel” and went on to negotiate projects with multiple studios. In addition, we managed clients Sony Pictures, TBS, TNT and the breakout marketing campaign, which ultimately allowed us to leave our corporate jobs, CNN’s “Black in America” series with Solidad O’Brien. Since that time, we’ve continued our track record of success in film and television, marketing over 22 number one (#1) films that have produced over $1.5 billion at the box office. We’ve been the agency of record for NBC Universal, Warner Bros. Pictures and Fox Searchlight. In addition, we have delivered marketing, publicity, promotions and social media campaigns for Disney Studios, Lionsgate Films, Marvel Studios, Universal Pictures, 20th Century Fox, Sony Screen Gems, Codeblack Entertainment, Oxygen Media, MSNBC, Syfy Network, USA Network, The Animal Channel and HBO. We’ve had the pleasure of driving consumers to some of the biggest and best films over the last decade. Some of these include “The Princess and the Frog”, “Stomp The Yard”, “TAKERS”, “The Dark Knight Rises”, “Red Tails”, “Fast 6”, “The Help”, “Hunger Games: Catching Fire”, “42: The Jackie Robinson Story”, “Think Like A Man”, “Harry Potter”, “The Lorax”, “Captain America: The Winter Soldier” and most recently “Dawn of the Planet of the Apes”. In total we have touched over 120 film and television projects.
Once again the winds of change are blowing. Although entertainment marketing has proven to be very successful for us, the landscape has changed and with it so have we by making a conscious decision to expand our reach into other industry segments (i.e. corporate brands, CPG, sports, attractions, beverage, auto, telecommunications, QSR and non-profit). Based on our extensive marketing strategy, creative, publicity, digital and activation experience, this evolution has led us to work with great brands such as Walmart, General Mills, NBA/WNBA, American Cancer Society, Cricket Communications and NIKE.
With this change comes a new name. So, I’m pleased to announce that LIQUID SOUL MEDIA is now simply LIQUID SOUL – a lifestyle marketing agency creating compelling 360 integrated marketing campaigns on behalf of all brands. The difference with LIQUID SOUL is that we go beyond the traditional 30-second television commercial to reach consumers where they live, work and play. We drive consumers from awareness to action. We are very excited about this next chapter in the legacy of our agency and ask that you keep us lifted in prayer as we continue to strive and fulfill the mission that God has ordained us to complete.