LIQUID SOUL has been named the Agency of Record for the 2014 Atlanta Football Classic (AFC) between the North Carolina A&T State University Aggies and the South Carolina State University Bulldogs at the Georgia Dome on Saturday, October 4, 2014. Presented by 100 Black Men of Atlanta, the AFC is the largest fundraiser for its mentoring, academic and scholarship program, Project Success. LIQUID SOUL will manage and oversee all marketing, communications and media for the annual event that boasts previous attendance of 40,000.
The AFC is more than just a game, its Atlanta’s premier sports and entertainment weekend. The festivities include concerts, alumni and VIP parties, the Parade of Excellence, pre-game fan fest, Robotics Competition, Battle of the Bands halftime show and the acclaimed Day Party, to name a few.
Annual Sponsors for the Atlanta Football Classic include Abbott, Abbvie, Atlanta Convention and Visitors Bureau, AJC, AT&T, Bonner Brothers, Coke Zero, Coors Light, Delta Air Lines, Georgia National Guard, Georgia Power, Home Depot, Kia Motors, Marta, McDonald’s, Rollingout.com, Sam’s Club, Savoy Magazine, Upscale Magazine, U.S. Army and Walmart.