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THE WNBA – 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN

THE WNBA - 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN In 2011, the WNBA celebrated its 15th anniversary and realized that it still had not achieved the notoriety and excitement of the NBA. The league was very confident in its product; however it had challenges in getting consumers, more specifically African-American consumers, to see the WNBA as…