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  • LIQUID SOUL – General Mills – Box Tops For Education

GENERAL MILLS – BOX TOPS FOR EDUCATION

GENERAL MILLS - BOX TOPS FOR EDUCATION Box Tops for Education is one of the nation's largest school earnings loyalty programs. General Mills hired LIQUID SOUL to develop a strategy of engagement for the Atlanta market because the Atlanta Public Schools were below the national average for participation. Our objective was to increase box tops…
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OXYGEN NETWORK – PREACHERS OF LA

OXYGEN NETWORK - PREACHERS OF LA When Oxygen Network acquired the docu-series "Preachers of LA", a show about six prominent preachers and their wives in Los Angeles, the network knew it had a challenge. It needed to develop a campaign to introduce and establish the preachers as reality stars while maintaining their integrity and the…
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THE WNBA – 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN

THE WNBA - 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN In 2011, the WNBA celebrated its 15th anniversary and realized that it still had not achieved the notoriety and excitement of the NBA. The league was very confident in its product; however it had challenges in getting consumers, more specifically African-American consumers, to see the WNBA as…

UNIVERSAL PICTURES – RIDE ALONG PROMOTIONAL STUNT

UNIVERSAL PICTURES - RIDE ALONG PROMOTIONAL STUNT Walmart asked LIQUID SOUL to establish a robust yet scalable community and consumer engagement platform that highlighted its year round initiatives. The objective of this platform was to increase awareness of Walmart's involvement in the African-American community, shift brand perception and increase store foot traffic. LIQUID SOUL developed…