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OXYGEN NETWORK – PREACHERS OF LA

OXYGEN NETWORK - PREACHERS OF LA When Oxygen Network acquired the docu-series "Preachers of LA", a show about six prominent preachers and their wives in Los Angeles, the network knew it had a challenge. It needed to develop a campaign to introduce and establish the preachers as reality stars while maintaining their integrity and the…
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THE WNBA – 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN

THE WNBA - 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN In 2011, the WNBA celebrated its 15th anniversary and realized that it still had not achieved the notoriety and excitement of the NBA. The league was very confident in its product; however it had challenges in getting consumers, more specifically African-American consumers, to see the WNBA as…