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  • LIQUID SOUL – General Mills – Box Tops For Education

GENERAL MILLS – BOX TOPS FOR EDUCATION

GENERAL MILLS - BOX TOPS FOR EDUCATION Box Tops for Education is one of the nation's largest school earnings loyalty programs. General Mills hired LIQUID SOUL to develop a strategy of engagement for the Atlanta market because the Atlanta Public Schools were below the national average for participation. Our objective was to increase box tops…
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  • WNBA5

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  • WNBA3

THE WNBA – 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN

THE WNBA - 15TH ANNIVERSARY TARGETED MARKETING CAMPAIGN In 2011, the WNBA celebrated its 15th anniversary and realized that it still had not achieved the notoriety and excitement of the NBA. The league was very confident in its product; however it had challenges in getting consumers, more specifically African-American consumers, to see the WNBA as…

WALMART – INTERACTIVE BEAUTY TOUR

WALMART - INTERACTIVE BEAUTY TOUR Today's retailers compete vigorously for a share of the billion-dollar African-American beauty products segment. In response, Walmart developed a strategy focusing on African-American women with the goal of increasing awareness of Walmart's commitment to offer exclusive product selections and an expanded assortment of products at low prices. To help reinforce…

ESSENCE COMMUNICATIONS – ESSENCE FEST

ESSENCE COMMUNICATIONS - ESSENCE FEST ESSENCE Communications annually presents ESSENCE FEST, the country's largest music and empowerment festival, with more than 400,000 in attendance. Since 2008, LIQUID SOUL has integrated entertainment properties into the festival. In 2012 LIQUID SOUL brought to the attention of ESSENCE a growing concern it had heard from its film and…