NBA TV approached LIQUID SOUL about assisting with the marketing of its new long-form documentary titled “THE DOCTOR”, about the life and career of legendary NBA player Julius “Dr. J” Erving. “THE DOCTOR” was the network’s second attempt at producing a long-form documentary during the NBA finals as a tool to lift ratings between playoff games. NBA TV asked LIQUID SOUL to develop a strategy to raise visibility for the documentary to generate overall interest and intent to watch.
LIQUID SOUL partnered with the Philadelphia 76ers and Comcast to produce an advance screening engagement with “Dr. J” that included a press junket, and digital and consumer engagement via a private reception for Philadelphia 76ers ticket holders. “THE DOCTOR” ultimately became NBA TVs highest rated non-sports long-form content piece in the network’s history.
CLIENT: NBA TV
SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement