BEYOND THE LIGHTS

OBJECTIVE
Garner exposure and excitement for Beyond the Lights by identifying and securing Key Celebrities and Influencers to create custom social content
 
STRATEGY

  • Leverage local celebrities, influencers, and tastemakers in Atlanta and Charlotte to attend an advanced screening and VIP/Media reception to amplify press/social use.
  • Amplify social media chatter prior to WOM screenings to encourage others to support the film during opening weekendtheir social networks to encourage others to see the film.

 

PROJECT DETAILS

CLIENT: Dreamworks

SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement

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