In 2008, CNN decided to take on the awesome task of chronicling the life experiences of African-Americans in its “BLACK IN AMERICA” series, hosted by acclaimed journalist Soledad O’Brien. The network knew that if it did not roll out the series correctly, it could face harsh criticism.
LIQUID SOUL served as the lead agency on promoting the documentary and developed a strategy that included influencer engagement and sampling opportunities via town hall discussions in cities across the country. This successful campaign earned LIQUID SOUL an Effie Award. CNN went on to produce BLACK IN AMERICA 2, LATINO IN AMERICA, and BLACK IN AMERICA CHURCHED, all of which LIQUID SOUL promoted. We expanded our outreach efforts to the Latino market and black college (HBCU) students.
SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement