EMPIRE
OBJECTIVE:
To make EMPIRE the MUST SEE television event of the Season.

 

STRATEGY
LIQUID SOUL provided consultation to FOX Television on the marketing and promotional strategy for FOX’s New TV Series EMPIRE. Additionally (LS) executed six (6) unique tastemaker VIP experiences in Chicago, Charlotte, Atlanta, Houston, Washington DC and Philadelphia. In each market, LS invited key Influencers/tastemakers, athletes, and to gain their social influence to promote the series.

 

TACTICS:
  • Reach, speak and invite attendees to enjoy and spread the word that seeing EMPIRE is the ultimate show and music experience.
  • Invite local Influencers, Personalities, Athletes and Celebrities within the music and Entertainment Industries to make event appearances and leverage social media capital to organically generate social media buzz around the series
  • Invite targeted Local Press and Bloggers to attend the screenings, participate with red carpet interviews and provide coverage
  • Layer Social Media throughout the campaign to deliver additional awareness about the show and get the target audience involved in the EMPIRE experience

 

PROJECT DETAILS

CLIENT: FOX

SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement

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