HOME
OBJECTIVES:
To drive awareness, word-of mouth buzz and excitement of the theatrical release of DreamWorks HOME

 

STRATEGY: 
  • Engaged AA community organizations (ex. The National Urban League, Delta Sigma Theta,) to attend an advanced screening of the film and encourage their network to support the film and it’s empowering message
  • Heighten awareness of DreamWorks HOME among targeted AA/Urban media

 

TACTICS: 
  • Execute a ten (10) market Pajama Jam screening tour in Atlanta, Birmingham, Chicago, Charlotte, Memphis, Dallas, Houston, New Orleans, Miami and Washington, DC
  • Engage prominent organizational leaders to utilize their social network to foster excitement and drive influencers to support the film during opening weekend
  • Broadcast the cast [RIHANNA, JIM PARSONS, JENNIFER LOPEZ] to drive intrigue and excitement leading up to Release

 

PROJECT DETAILS

CLIENT: Lucasfilm

SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement

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