LUCASFILM - RED TAILS AT THE MLK DEDICATION

On Friday, Aug. 26, 2011, LIQUID SOUL partnered with Alpha Phi Alpha Fraternity, Inc. to launch the theatrical campaign for the movie “RED TAILS” during the MLK Dedication Weekend. This promotion introduced the theatrical trailer to the nation’s top African-American leaders. Additionally, LIQUID SOUL integrated the entire cast into a theatrical production honoring the life and legacy of Dr. King.

PROJECT DETAILS

CLIENT: Lucasfilm
TAGS:
Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement