NBC - FALL LAUNCH 2012

In 2012, LIQUID SOUL expanded its scope with NBC Entertainment from two shows in 2010 to upwards of seven shows in 2012.

As part of our 2012 Multicultural Fall launch strategy, LIQUID SOUL integrated shows into key tent-pole events throughout the summer. With each, we achieved awareness, heavy social media impressions and publicity breaks. This effort, combined with our media planning and strategy, allowed NBC to be a top network among African-Americans during the fall, outpacing all other broadcast networks.

PROJECT DETAILS

CLIENT: NBC
SERVICES:
Brand Strategy, Public Relations, Digital / Social / Mobile, Experiential Marketing, Media Planning / Buying, Influencer Engagement, Branded Entertainment

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