NBC knew that a TV show entitled “The Playboy Club” was sure to garner attention; but the network was not sure it would be the right attention.
NBC looked to LIQUID SOUL to guide the way to make show relevant and differentiate it from the popular men’s magazine. LIQUID SOUL created a series of branded content videos starring lifestyle specialist and cultural influencer Kenny Burns along with those iconic Playboy Bunnies. These branded content pieces lived on NBC.com and were among the most popular videos promoting the show. Additionally, videos appeared across a number of targeted online sites. Our branded content series garnered LIQUID SOUL a Bronze Addy award from the Atlanta Ad Club and ultimately helped to drive our target audience to the premiere episode where African-American viewers over-indexed.
SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement