TBS knew that Tyler Perry’s “Meet the Browns” television audience was, in large part, comprised of heavy churchgoers. So, the network called on LIQUID SOUL to develop a creative campaign to reach the faith-based audience that would gravitate to TBS’ brand of “very funny” and could translate to Tyler Perry’s core audience. The result was the “Meet the Browns Brown Bag of Comedy Tour”, which featured some of the most notable faith-based comedians and was held in church sanctuaries across the country. Average attendance was 4,000+ for each market. The campaign included local radio promotions and an advance screening of the pilot episode.
SERVICES: Branded Entertainment