In 2011, the WNBA celebrated its 15th anniversary and realized that it still had not achieved the notoriety and excitement of the NBA. The league was very confident in its product; however it had challenges in getting consumers, more specifically African-American consumers, to see the WNBA as a valid entertainment alternative.
The WNBA brought this challenge to LIQUID SOUL and engaged us to uplift a targeted marketing and publicity campaign for teams in key African-American markets across the country. Leveraging community influencers, celebrities, and WNBA’s first African-American President, Laurel Ritchie, LIQUID SOUL was able to increase game attendance in all designated markets. In addition, the campaign garnered more than 40 million publicity impressions through broadcasts, print, digital and social media placements.
CLIENT: THE WNBA
SERVICES: Brand Strategy, Public Relations, Digital / Social / Mobile