Walmart asked LIQUID SOUL to establish a robust yet scalable community and consumer engagement platform that highlighted its year round initiatives. The objective of this platform was to increase awareness of Walmart’s involvement in the African-American community, shift brand perception and increase store foot traffic.
LIQUID SOUL developed an ongoing national educational and community-focused platform called “History Teaching History.” This platform focused on honoring modern-day African-American heroes by inviting them to share their knowledge of overcoming adversity and keys to success with aspiring hopefuls. This campaign included multiple touch points: broadcast, print, publicity, digital social, Black History Month event integrations and a partnership with Warner Bros. and its movie “42” where Walmart supported an advance screening tour and urban field refurbishments in five markets.
CLIENT: UNIVERSAL PICTURES
SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement