During the Essence Music Festival, more than 400,000 people walk through the convention center exposition hall. Walmart owns a significant portion of that space; and throughout the course of the weekend, it leverages entertainment as a vehicle to drive foot traffic and retail sales.

In 2013, Walmart challenged LIQUID SOUL to create two unique entertainment platforms. LIQUID SOUL developed two compelling panels and created the concepts, facilitated talent negotiations and managed on-the-ground execution. Our first panel reunited the cast of the movie “Stomp the Yard” and engaged the audience in an interesting discussion on HBCUs. The second panel, Love and Relationships, featured Bishop Paul and Debra Morton, Devon Franklin and Meagan Good, along with David and Tamela Mann.

PROJECT DETAILS

CLIENT: WALMART
SERVICES: Brand Strategy, Public Relations, Experiential Marketing, Influencer Engagement

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