WE tv wanted to include cause marketing initiatives into its overall marketing strategy to promote the new series “MARY MARY”.
LIQUID SOUL established partnerships with food banks on behalf of the network in Chicago and Atlanta and developed its promotional screening tour titled HUNGRY 4 MORE, in which communities were invited to see a live performance of “MARY MARY” in exchange for donating canned goods. LIQUID SOUL packed church venues in both markets and supported the tour with press luncheons, radio, and online and grassroots support. All events were attended by celebrities and other influencers and garnered national attention for the show.
CLIENT: WE tv
SERVICES: Brand Strategy, Public Relations, Digital / Social / Mobile, Experiential Marketing, Media Planning / Buying, Branded Entertainment