ABOUT US
We are 100% dedicated to quality service, superior performance, metrics and results.
Established in 2001, LIQUID SOUL dominates a unique niche category of services in which sports, entertainment, politics (LIQUID SOUL POLITICO), tech, retail, finance and consumer brands have come to leverage time and time again.
Through our strategy and research departments, we provide data points and insights that help our clients with their business intelligence to make key communication decisions. This service, mixed with our breakthrough creative design and engaging executions allows us to amplify the position our clients have in the marketplace and cement our value as a trusted advisor and partner.
OUR TEAM
At LIQUID SOUL, diversity, equity, and inclusion is the foundation of who we are. We believe that by incorporating a variety of voices and experiences we provide better outcomes for our clients. As a Black owned and operated firm, we are the premiere cultural agency that enables clients to authentically engage with the BIPOC community that are too often left out of traditional media and advertising messages. Our principles set the tone for client engagement and allow our clients to convincingly drive high-impact results.
At our firm, women comprise 35% of company leadership and 54% of our overall team members. These talented change makers represent diverse communities to deliver impact with creative marketing solutions.
Our partnership with Clients is an extension of our internal practices. We are committed to ensuring a seat at the table for everyone and that every voice is given equal measure.
LEADERSHIP
TIRRELL D. WHITTLEY
CEO & Founder
HOWARD APPELBAUM
Chief Strategy Officer
HAMILTON BROWN
President
ANDREA HAMILTON
Head of Communications
KINA MORGAN
Chief Financial Officer
KEECIA SCOTT
Head of Client Services
PAXTON BAKER
Managing Partner
CHRISTOPHER HAYES
Chief Creative Officer
OSCAR JOYNER
Managing Partner
KIM PORTER-FLUELLEN
Head of Account ManagementOUR FOOTPRINT
In driving strategies for a sustainable future, LS takes a holistic approach that considers environmental, social, and economic factors. We prioritize sustainable practices throughout our operations, from eco-friendly production methods to responsible sourcing of materials. By minimizing our environmental footprint, LS not only mitigates our impact on the planet but also sets an example for our industry peers.
HEADQUARTERS:
ATLANTA, GA
OFFICES:
WASHINGTON, DC
DALLAS, TX
LOS ANGELES, CA
COMING SOON:
JOHANNESBURG, SOUTH AFRICA
SAO PAULO, BRAZIL
PARIS, FRANCE
CERTIFICATION: MBE – GMSDC
100% Minority Owned & Operated
