OVERVIEW

ALLBLK sponsored the monthly Sigma Gamma Rho Sisterhood Night, a virtual event drawing thousands of members to strengthen connections within the organization. Each event showcases influencer speakers and music artists who resonate with a designated theme. Against the backdrop of social unrest following the George Floyd tragedy and increased corporate buy-in to Black-owned brands, ALLBLK highlighted its role as a fully Black-owned and operated media subscription service dedicated to Black entertainment. The evening concluded with an interview featuring ALLBLK's GM, Brett Dismuke, conducted by sorority member Angela Spears.

ROLE

Lead marketing agency for ALLBLK as a presenting sponsor during Sisterhood night.

RESULTS

Over 2500 views on video night, 150,000 social impressions, 3.5K content views, and growth to 54,000 followers.