CHALLENGE

Amplify the oldest African American Collegiate Athletic Conference through Social/Digital Content by engaging and growing CIAA audience who have not been introduced to original content expressed with creative flair.

STRATEGY

Develop relevant content topics to reach the CIAA audience. Monitor, listen, engage and respond to users in an engaging “Social” way while building excitement, followers and engagement.

SOLUTION

Created, curated, and managed all published content bringing to life a more modern and engaging tone for CIAA social platforms. #LiveTheLegacy Campaign (+3MM impressions) and #CIAATourney (+500K Impressions) were successfully launched in an effort to display the historic/cultural relevance that embodies HBCU collegiate sports and heightened CIAA brand awareness.

RESULTS

FACEBOOK +130% Growth Followers: August 2018 (62,378) to March 2019 (81,168) INSTAGRAM +268% Growth Followers: August 2018 (3,028) to March 2019 (8,143) TWITTER +138% Growth Followers: August 2018 (9.972) to March 2019 (13,764)