CHALLENGE: 

Amplify the oldest African American Collegiate Athletic Conference through Social/Digital Content by engaging and growing CIAA audience who have not been introduced to original content expressed with creative flair.

ROLE:

Lead Marketing Agency

SERVICES PROVIDED:

Brand Strategy, Social Media, Content Creation, Public Relations, and Influencer Engagement

OBJECTIVE:

Create a highly impactful social media and content plan that drives financial results, fan engagement and community interaction centered around CIAA Athletics.

STRATEGY: 

Develop relevant content topics to reach the CIAA audience. Monitor, listen, engage and respond to users in an engaging “Social” way while building excitement, followers and engagement.

SOLUTION: 

Created, curated, and managed all published content bringing to life a more modern and engaging tone for CIAA social platforms. #LiveTheLegacy Campaign (+3MM impressions) and #CIAATourney (+500K Impressions) were successfully launched in an effort to display the historic/cultural relevance that embodies HBCU collegiate sports and heightened CIAA brand awareness.

RESULTS:

FACEBOOK 

+130% Growth

Followers: August 2018 (62,378)  to March 2019 (81,168) 

INSTAGRAM

+268% Growth

Followers: August 2018 (3,028) to March 2019 (8,143)

TWITTER

+138% Growth

Followers: August 2018 (9.972) to March 2019 (13,764)