CHALLENGE

Increase awareness and promote The Change Sequence - Genentech, a biannual recruiting event aimed at attracting senior-level talent who are already followers of Genentech or have affiliations with individuals at Genentech. Encourage them to visit the event page to obtain more information and complete their registration.

TACTICS

Crafted announcement posts and advertisements tailored for African American and Hispanic/LatinX senior level professionals and organizations.

RESULTS

Two events drew over 300 attendees, with a substantial number of external registrants. The registration process was smooth and seamless, complemented by vibrant and engaging programming. Curated gift bags featured items sourced from locally owned vendors.